January 2018 Vol.6 No.1

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Abdelrazaq A

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Original Research Article

The impact of human resource management practices to achieve the employees’ work engagement and competitive advantage in the Arab Universities

Dr. Abdelrazaq Al rahahleh (Assistant Professor)

Northern Borders University (NBU) and University of Jordan (UJ)

E-mail: rahalla@hotmail.com

Accepted January 21, 2018

Abstract

This study aims to examine the impact of human resource management practices to achieve the employees’ work engagement and competitive advantage in the Arab Universities (A case study in Northern Borders University (NBU) and University of Jordan (UJ). The Data were gathered using surveys from a sample of 438 customer-employees from NBU and UJ analysed using the Partial Least Squares technique (PLS). The findings showed that service training and performance appraisal have a positive and a significant influence on work engagement in the universities. The proposed model was able to explain 16.2 percent of the variance in work engagement. The findings indicate that universities authorities can enhance work engagement of their customer-contact employees by improving service training and refining performance appraisal practices. Also this study is one of the few studies that focus on the specific effect of individual human resource management practices on work engagement, especially within the context of a developing country (Saudi Arabia and Jordan) using structural equation modelling.

Keywords: Human resource management practices, competitive advantage, Saudi Arabia, Jordan, employees, Universities, Work engagement