October 2014 Vol. 2 No.10

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Addurrahman F
Ahmad S

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Original Research Article

Creative industry development of oral tradition based on android as a local genius in rural Javanese communities

Abdurrahman Faridi*, Fathur Rokhman and Ahmad Syaifudin

Faculty of Languages and Arts, Semarang State University

*Corresponding Author's E-mail: pakdur@yahoo.co.id

Accepted October 13, 2014

Abstract

This article aims to devise creative industry development of oral tradition based on Android as a local genius in rural Javanese communities’ society. To achieve the objectives of the research an approach called research and development (R and D) applied in this study. The model is collaboratively formulated guide between researchers, experts / specialists, rural communities, and related agencies through FGD. The findings of the study are the potential of oral traditions as local genius in rural Javanese society which can be developed for the creative industries like folklore, ritual, and performing arts. In order to be optimal in the development of creative industries especially oral tradition, collaboration between the forms of oral tradition is highly recommended. Model development of creative industries is recommended through three stages, namely the stage of collecting oral tradition materials, production stage, and the stage of promotion and marketing. In general, this process can be done with the concept; the form of oral tradition is displayed in another form based on the market demand.

Keywords: Android, creative industries, local genius, oral traditions, rural community.