February 2014 Vol. 2 No.2

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Akashraj DP
Pushpa CO

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Review

Role of Social Media on Development

*Akashraj D. P. and Pushpa C. O.

Faculty and academic coordinator, University of Mysore

*Corresponding Author's E-mails: Akashrajdp@gmail.com; Tel: +919964040782

Accepted February 17, 2014

Abstract

Development cannot happen in isolation whether it may be in micro or macro level. So there is a need for a strong tool to connect people instantly so that the knowledge transfer is never ending and instant. Media for development uses to convey messages on issues such as health care, poverty reduction, good governance, environmental protection and community development, socio-economic and cultural development. Today the world is becoming a small place to live in and share knowledge, ideas and passing over valuable culture to the next generation, all the above said things is possible through social networking and media. Every aspect in the society has positive and negative externalities so we need to see how these negative externalities can be balanced and surpassed through positive externalities to reach development in all dimensions. For the study, survey was conducted with 100 samples as primary data.

Keywords: Development, Social Network, Externalities, Culture, Media