October 2021 Vol. 9 No.4

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Review

Consumer Behaviour, Historical Development of the Consumer Movement and a Theoretical Approach to Universal Consumer Rights

Yakup Durmaz^1*, Serpil Özkan²

¹Hasan Kalyoncu University, Faculty of Economics Adminitrative, Turkey

²Master Student

*Corresponding Author’s E-mail: yakup.durmaz@hku.edu.tr

Received: 18 September 2021  I  Accepted: 21 October 2021  I  Published: 30 October 2021  I    Article ID: MRJBM21018
Copyright © 2021 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

Abstract

The aim of this study is to explain the universal consumer rights by talking about the historical development of the consumer movement. It is possible to say that consumer movements started with the start of trade. However, with today's understanding, it is said that consumer rights were first initiated by the American President Kenedy in the 1960s. However, according to the researches, it is possible to say that consumer rights were given importance in other countries in the past.

Keywords: Consumer Behaviour, Consumer's Purchasıng Process, Consumer Rights, Factors Affecting Consumer Behavior