October 2015 Vol. 3 No. 6

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Original Research Article

Effects of competitive strategies on organizational performance: A case of Nokia – Kenya

Gregory Njogu

MBA: Africa Nazarene University

E-mail: gregx202@gmail.com

Accepted October 05, 2015

Abstract

The overall aim of this study was to examine the effects of competitive strategies on organizational performance. Specifically, the study sought; to determine effect of differentiation, cost leadership, Market Focus and corporate growth strategies on organization’s performance. Descriptive survey research design was adopted by this study and the target population was 150 who were Staff in the Nokia-Kenya company Headquarters. A sample of 109 was picked from the subgroup through a stratified random sampling technique. Content analysis was employed in analyzing qualitative data whereas quantitative data was subjected to analysis by the use of descriptive and inferential statistics. The study findings revealed that competitive strategies affected organizational performance of Nokia Kenya Company. The study established that competitive strategies should be adopted due to its great influence on organizational performance as revealed by the study findings.

Keywords: Corporate growth strategy, Cost leadership strategy, Differentiation Strategy, Market focus strategy, Organization’s Performance