May 2015 Vol. 3 No. 3

Search Pubmed for articles by:
 

Original Research Article

Factors Affecting Young Malaysians' Intention to Purchase Green Products

Muhammed Abdullah Sharaf^1*, Filzah Md Isa² and Khalid Al-Qasa²

¹School of Business Management, Universiti Utara Malaysia, 06010, Kedah, Malaysia
²College of Business, Universiti Utara Malaysia 06010, Kedah, Malaysia

*Corresponding Author's E-mail: mu21shi@yahoo.com

Accepted April 24, 2015

Abstract

Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment. The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on the intention of future green products purchasing among young Malaysian. The sample size of this study was 250 students. The results of this study showed that social influence have a relationship with young consumers’ intention to purchase green products, however knowledge and eco-label had no influence. This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia.

Keywords: Consumers’ Intention, Eco-label, Green Purchasing, Knowledge, Malaysia, Social Influence