Original Research Article

Surveying on the relationship between organizational factors and the success of new dairy products development in the Iran

¹Mohammad Ghanbari, ²Rooghayeh Samadi Tirandazi, ³Maryam Moghadasi and ²Siyamak Mohammadi Pour

¹MSc in MBA, Marketing Field, Islamic Azad University Ghom Branch, Professor of Science Applied University of Tidewater of Bandar Abbas.
²MSc in MBA, marketing field, Islamic Azad University Gheshm Branch, Professor of science applied university of Tidewater of Bandar Abbas.
³MSc in MBA, Marketing Field, Islamic Azad University Najaf Abad Branch, Professor of science applied university of Tidewater of Bandar Abbas.

*Corresponding Author's E-mail: pajohesh632014@gmail.com

Accepted April 30, 2014

Abstract

Developing the new products is the most important parts of each trade and new products, new products provide growth opportunities and competitive advantage for corporations. The different organizational factors influence on new product development. The goal of this research is surveying on the relationship between organizational factors and success of developing new dairy products .this research is applied in view of goal, method of data collection is descriptive and the relationship between variables is correlation. Statistical population of this research is all of managers and experts in Mazraeh sabz and Mehregan shomal dairy companies in Bandarabbas city (41 persons) and regarding to limitation is investigated on all of statistical population. The main tool for collecting data is questionnaire. Content validity of the questionnaire was confirmed by teachers and experts and reliability of questionnaire was obtained through Cornbach’s s alpha value, 0.831, which shows the high reliability of the questionnaire, after collecting questionnaires, the obtained data were analyzed by SPSS software and using descriptive statistics and kolmogorov – Smirnov test, Spearman correlation and Friedman tests. The research results indicate that there is a significant relationship between organizational factors (organization management, organizational strategies, organizational processes, employees and organizational structure) and the success of new product development (performance, development, profitability and market expansion and Using the Friedman test revealed that the organizational strategies are more important than other factors.

Keywords: Organizational factors, New product development, Corporate strategy, Organizational structure, Process