Original Research Article

Sources and Availability of Information for Tourists: A Study of Ghana

Franklin Komla Aseye Bormann^1*, Vincent Kweku Asimah² and Emmanuel Ahiave³

¹Department of Multidiciplinary Studies, Ho Polytechnic
²Department of Hospitality and Tourism Management, Ho Polytechnic
³Department of Computer Science, Ho Polytechnic

*Corresponding Author’s E-mail: franklinbormann@yahoo.com
Tel: +233 (0) 207 68 56 00

Accepted January 25, 2016

Abstract

Tourism is considered as the world’s largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Ghana is a tourist destination on the map of the world. It has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the local economy if the industry is handled competently. However, tourism has fall short of this expectation in Ghana due to low awareness and inadequate marketing practices. This study sets out to identify the sources and availability of information for Ghana bound tourists and the possible reasons for the choice of Ghana. The study found that tourists use travel agencies and published visitor guides to learn about Ghana before visit. It was noted that obtaining valuable information about the Ghanaian tourism sector is mixed. Ghanaian tourism marketers should consider doing more by constructing and implementing more robust marketing plan and strategy for the tourism sector.

Keywords: Ghana, Information, Tourism Sector, Tourism